SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike's third installment of its fashion show, newly named “Ready to Ride,” will showcase a broader spectrum of cycling fashion and have two presentations during Interbike 2010, held at the Sands Expo Convention Center in Las Vegas, September 22 – 24, 2010.
“The casual cycling apparel category has continued to grow along with the growth in transportation, urban and utility cycling," said Rich Kelly, Interbike marketing manager. "With many influences and trends coming from outside of the mainstream bike industry, the fashion show aims to showcase the latest styles, brands and apparel to the industry. The success of our fashion show has drawn fashion designers and apparel and bike companies to Interbike whose influence reaches beyond bike shops, and we want this year’s fashion show to convey that.”
Ready-to-Ride will feature stylish clothing, bikes and accessories for a broad audience of cyclists that suit high-fashion to recreation styles and urban to family needs. Interbike is once again partnering with Momentum Magazine to curate the selections for the show.
Due to popular demand, there will be two installments of Ready to Ride on Wednesday, September 22 and Thursday, September 23 at 3:30 p.m. on the main show floor in the Urban Lounge.
Those designers and brands interested contributing their products to Ready-to-Ride should complete the product submission form at www.interbike.com/submitfashion2010 and send it with a lo-res photo to Mia Kohout at mia@momentumplanet.com by September 3, 2010.
