CHAPEL HILL, NC (BRAIN)—Performance Bicycle will open two new retail locations and relocate and remodel two other locations in Pennsylvania and California.
The new and remodeled locations, all of which will open in July, join 90 Performance stores nationwide. All are based on a new store design that aims to make cycling retail more fun and user-friendly, according to a press release. Performance is striving to become the go-to resource and guide for both avid riders and those who haven’t been on a bike since they were a kid. The stores will offer a full assortment of bicycles—road, mountain, path and pavement, women’s and kids—as well as the latest in cycling apparel and gear.
All of the new locations are set for grand openings on July 23. They include:
* Woodland Hills (Los Angeles) – Located at 6400 Owensmouth Avenue.
* Santa Monica – Completely remodeled location at 501 Broadway, at the intersection of 5th Street and Broadway.
* Allentown, PA – Located at 934 Airport Center Drive in the Airport Center.
* Oxnard – Located at 1700 East Ventura Boulevard, just north of the Ventura Freeway.
“The mission of our new stores is to demystify cycling,” said Jim Thompson, chief executive officer of Performance, Inc. “We want to help more people make cycling an everyday part of their lives. We are working hard to make Performance Bicycle the top destination for avid cyclists, aspiring riders, and everyone who loves bikes as much as we do. If we can deliver a fun and friendly environment in the store, we can help more families and individuals embrace the benefits and fun of cycling in communities everywhere.”
The stores also will feature an all-new Spin Doctor service area that offers free bike fitting with every bike purchase as well as repair and customization services for all cyclists. Spin Doctor departments are staffed by experienced "Spin Doctor Certified" mechanics who can service and repair all brands of bikes and offer advice on everything from bikes and gear to the best places to ride.
