NORCROSS, GA (BRAIN)—Blue competition cycles has officially launched in the UK through its distribution partner Multisport Distribution Limited.
Blue Competition Cycles global marketing manager Chance Regina, said, "Our entry into the UK market is very exciting for the development of our organization—the growth in triathlon and cycling in general in the UK is staggering. By partnering with Multisport Distribution we are able to continue the delivery of innovative promotions such as the free wind tunnel aero fit to complement our new range of Bikes planned for 2010, ensuring we deliver the full Blue experience to the UK market."