TAMPA, FL (BRAIN)—Ironman will host the second annual “Demo Days” expo at the 2009 Ford Ironman World Championship in Kailua-Kona, Hawaii.
Demo Days is an interactive consumer experience that provides athletes with a hands-on opportunity to test the latest in high-end bikes, wheels, pedals, components, helmets and running shoes.
This event will kick off immediately following the Ironman Parade of Nations on October 6, and will conclude on October 9. The famed Ford Ironman World Championship will take place on October 10.
“Demo Days” is conveniently located inside the Ford Ironman Village at Hale Halawai in the heart of downtown Kailua-Kona on Alii Drive. The event will host brand like Cannondale, Scott, Argon 18, Kestrel, Fuji, Felt, Kuota and Zoot Sports. Many more are expected to follow in the coming weeks.
“Test rides are a crucial sales tool," said Jim Felt, owner of Felt Bicycles. "From my experience, someone who rides a Felt bike goes home with it. We are excited that the Ironman has chosen to add this event, and we look forward to being a part of it again in 2009”.
For more information on “Demo Days,” please contact Nestor Rodriguez at nestor.r@mac.com or (562) 569-8351.
