VANCOUVER, British Columbia (BRAIN)—Norco has upped its financial commitment to advocacy by pledging C$1 toward local and international bike projects for every adult bike sold each year.
That should equal about C$100,000 in 2010, said Skip Swain, vice president of sales for Norco. Swain announced the initiative during Norco’s three-day 2010 launch in Vancouver, British Columbia. The event was attended by Norco’s top 50 retailers, as well as members of the media.
Norco plans to form an advocacy committee to decide how to allocate the funds in Canada and internationally. The committee “well over doubles” the amount of money Norco currently earmarks for advocacy efforts, although the Canadian company already contributes to IMBA as well as logs many hours of sweat equity on various projects, Swain said, adding that the program is long-term one and has no established sunset.
Swain said that Norco management decided during the budget process this year to set aside the money to help tackle one of the biggest challenges in cycling, which is access to riding.
For pictures from the Norco 2010 product launch, click on the link to the BRAIN blog.
—Nicole Formosa
