SAN JUAN CAPISTRANO, CA (BRAIN)—Bike magazine has won a prestigious Maggie award at the Western Publishing Association’s (WPA) 58th Annual Maggie Awards, held at the Westin Hotel in Los Angeles.
Bike took top honors for Best Overall Magazine in Outdoor Sports, Recreation and Boating, beating out fellow finalists Backpacker, Tennis and Trailer Boats. The prize was won for the July 2008 issue dedicated to “Ultimate Adventures.”
“This is incredible,” said Bike magazine’s editor Lou Mazzante, who was on hand with fellow staff to accept the award. “To beat magazines like Tennis and Backpacker—magazines that have much larger staffs and budgets—is amazing. It’s a testament to the hard work and dedication of our staff and contributors; this award belongs to them.”
Bike’s June 2008 “Pain and Suffering” issue also was a finalist in the Maggies’ Best Theme Issue category. The issue included a photo essay on Tara Llanes, as well as a feature on a calamitous mountain bike expedition across Tibet, among other stories. Overall, Bike was among the 78 winners of this year’s Maggie Awards selected from more than 400 finalists.
For more than 58 years, the WPA has recognized excellence in editorial, design and promotion of magazines in the western U.S., awarding Maggies to those whose work is deemed “The Best in the West” in a wide variety of publishing categories.
Bike’s content flows freely from the page to the web; a fact that has not only been recognized by the WPA and Bike readers, but also by Apple, which recently incorporated shots from bikemag.com and btrails.com to promote the company’s Safari 4 web browser.
“We were excited when Apple contacted us for this project,” said publisher Derek DeJonge. “Apple represents the cutting edge of mainstream technology and to be a part of their campaign is confirmation that we’re on the right track.”
