The man behind Bikebiz, Carlton Reid, has a new book out entitled "The Bike to Work Book."
"The media message 'Save gas, go by bike' is a huge opportunity for the bicycle business. But reaching bike-to-work wannabes is tough. Newbie cycle commuters don't hang out in bike places. We plan to get the Bike to Work Book in front of this new audience through an online and offline PR campaign. With gas at $5 a gallon, it's pushing on an open door, the mainstream media is now very open to the bike commute message," Reid said.
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