Top 5 reasons why BRAIN is renaming this slot on the news page The 5th Spot:
5. We now have a name for saying that your news isn't worthy of our top four slots.
4. We're trying to give the impression that were as cool as the consumer pubs.
3. How can it be any worse than "Fixie Cruiser of the Day?"
2. The web editor had a dream of becoming the next David Letterman, and doing lists like these whet his appetite somewhat.
1. Anything that could possibly bring in more Web ad dollars the publisher is all for.
