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Home » Industry News

Discovery Channel Team Calling it Quits

Published October 16, 2007

MOORESVILLE, NC (BRAIN)—Tailwind Sports, owner of the Discovery Channel Professional Cycling Team, announced today that the team will cease operations at season’s end.

“This was a difficult decision, not made any easier by our recent Tour de France success," said Bill Stapleton, general manager at Tailwind Sports. "We were in talks with a number of companies about the opportunity and we're confident a new sponsor was imminent. We have chosen, however, to end those discussions."

The team is partially owned by seven-time Tour de France champion Lance Armstrong. Discovery Team member Alberto Contador of Spain won this year’s Tour de France.

Discovery has been looking for a new sponsor since last spring when the cable television company announced it wouldn’t re-sign. —Jason Norman