News

LAGUNA HILLS, CA (BRAIN)—Managing editor Lynette Carpiet will become editor of Bicycle Retailer and Industry News as longtime editor, Megan Tompkins, departs later this month to join Shimano’s OEM sales team.

SEATTLE, WA (BRAIN)—Nuun & Co. has appointed Mason Reay as its new president.

In this role, Reay, who joined Nuun in 2010 as head of marketing, will expand his responsibilities to include oversight of finance, customer support and business operations.

MOUNT PROSPECT, IL (BRAIN)—Bicycle riding has increased 2.9 percent in 2010 from the previous year, according to the National Sporting Goods Association director of research and information services Dan Kasen.

“I think the [stronger] economy had something to do with it,” Kasen said of the modest gain.

LOS ANGELES, CA (BRAIN)—Graphite, a brand strategy and design agency based in Los Angeles, has been hired by the Electra Bicycle Company to produce 2011 brand, retailer initiatives.

In a soon-to-be-announced campaign, Graphite and Electra will visit key accounts across the country next month.

LITTLE ROCK, AR (BRAIN)—Orbea USA has hired three additional full time, factory reps to its external sales team.

BERKELEY, CA (BRAIN)—The National Interscholastic Cycling Association has received a major human resources boost as Ben Capron has stepped away from his post as chief brand officer of Specialized Bicycle Components to become the development director at NICA.