News
Onza comes back to America • Ibis goes big • Advocates fight to protect Sea Otter land

MONTEREY, CA (BRAIN)—Open, the new mountain bike brand designed by Cervélo co-founder Gerard Vroomen and former BMC CEO Andy Kessler, debuted today at the Sea Otter Classic in Monterey, California.

MONTEREY, CA (BRAIN)—Retailers must become trend spotters to identify the driving forces behind today’s business and to plan for long-term success.
MONTEREY, CA (BRAIN) Wednesday April 18 2012 10:18 AM MT—Shimano is set to unveil a new budget gravity group, Zee, on Thursday at the Sea Otter Classic. It’s priced low so freeride slope bikes can be accessibly priced but still have Shimano technology.
MONTEREY, CA (BRAIN)—As retailers marched through the month of March, one of the warmest on record, it appears that bicycle sales were relatively flat, but the average selling price per unit was up.
Club Ride adds 200th dealer, claims best quarter ever • Utah Bike Summit planned for May 4 • Polar Bottle introduces 12-ounce model • Terry Bicycles teams with Sojourn for Vermont trips
NOVATO, CA (BRAIN) Wednesday April 18 2012 3:29 PM MT—Marin Bikes is ending a long-term relationship with the California-based sporting goods chain Sports Chalet. The bike brand is restricting sales to specialty retailers from now own, company officials said.
DIEPPE, NB (BRAIN) Wednesday April 18 2012 2:44 PM MT— — Mike’s Bike Shop is expanding in the Dieppe Business and Technology Park on a 2.56 acres lot that is being acquired from the City of Dieppe.

Editor's note: The following article appears in the April 1 issue of Bicycle Retailer & Industry News
By Ray Keener

POC hires Nat Ross for bike sales and marketing • Vancouver show attracts 19,000-plus visitors • Evelo announces 4,000-mile electric bike tour • USA Pro Cycling Challenge announces poster contest winner

Editor's note: The following article appears in the April 1 issue of Bicycle Retailer & Industry News.
By Steve Frothingham

MONTEREY, CA (BRAIN) Wednesday April 18 2012 10:49 AM MT—Nukeproof is launching a new slopestyle frame that has a hydraulic gyro integrated with the headtube. The integration reduces stack height above the head tube to just 10mm, allowing a lower stem.