News
RANCHO SANTA MARGARITA, CA (BRAIN) — Serfas is distributing Swiss high-end shoe brand Suplest in the U.S., the company has announced.
CHICAGO, IL (BRAIN) — Opus Bicycles, a Canadian brand, had its entrance into the U.S. market at Interbike marred by the theft of its Prime 1 29er from the show.
Opus' Chris Dimmick said the $5,300 MSRP bike was taken overnight before the final day of the show, last Friday.
LAS VEGAS, NV (BRAIN)—Bicycle Sports Shop of Austin, Texas, was honored at Interbike last week with The North Face Never Stop Exploring Award, which recognizes specialty dealers for strengthening their communities by encouraging outdoor exploration.
VALENCIA, CA (BRAIN) — H3 Publications, publisher of Decline, Road and Tri magazines, has hired Joss DeWaele to fill the role of assistant editor for all three titles.
NUNSPEET, Netherlands (BRAIN) — Shimano, which already sponsors the BMC pro road racing team, will expand its relationship with BMC next year and take over sponsorship of its pro mountain biking team, the companies announced Wednesday.
RICHMOND, VICTORIA, Australia (BRAIN) — The Australian accessory brand Knog is opening a European headquarters in Lyon, France, the company announced Wednesday.
LAS VEGAS, NV (BRAIN) — Rapha clothing is carefully expanding its brick-and-mortar retail network in the U.S., even as it ends sales to online retailers.
The ExpoBici show in Padua, Italy, closed Monday after a four-day run.
WASHINGTON, DC (BRAIN) — Specialized is recalling about 12,000 Globe bike models because the fork can break. The company has received four reports of the forks breaking, resulting in facial, head and shoulder injuries.
LAS VEGAS, NV (BRAIN) — Praxis, a fast-growing maker of cold-forged chainrings, is planning to enter the crank market with its Turn line. The company is tooling up to offer the road cranks for the 2014 model year and will meet with OEMs at November's Taichung Bike Week, a key show for OE spec.
SAN JUAN CAPISTRANO, CA (BRAIN) — Total attendance at last week's Interbike Expo was up nearly 10 percent over the previous year, hitting 25,536, show organizers announced Monday.
Total store count, the number of retail buyers and attendance at the OutDoor Demo also were up, show director Pat Hus said.
DENVER, CO (BRAIN) — Alchemy Bicycle Company and its parent company, Ethic Industries, are completing a move from Texas to Colorado and have added space, manufacturing capacity and manpower, company officials said.
LAS VEGAS, NV (BRAIN) — With its new products, marketing and staffing, Bell is aiming to recapture its past relevancy with the action sports scene.
Executives at the Bell helmet division of Easton-Bell Sports have completed a two-year effort at re-engineering the brand.
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