News

J&B now distributing Rocky Mounts

Posted July 14, 2014

MIAMI (BRAIN) — J&B Importers is now distributing RockyMounts racks, the companies announced Monday.

ORP adds distributors in Spain and Taiwan

Posted July 14, 2014

LAKE FOREST, Calif. (BRAIN) — Torcano Industries has added two new international distributors for ORP, a bicycle light with an integrated electronic horn.

Rhyme Bikes will be distributing ORP in Spain, and Juvin Ent. Co., Ltd. will distribute in Taiwan.

Giant and Liv introduce revamped endurance road models

Posted July 14, 2014

PITLOCHRY, Scotland (BRAIN) — Under uncharacteristically clear blue skies, Giant unveiled its all new range of Defy road bikes to editors who attended the 2015 on-road media event set in the Scotland Highlands last week.

Frenchys to distribute Alienation BMX

Posted July 11, 2014

MILL VALLEY, Calif. (BRAIN) — Alienation BMX products are now being distributed in France and neighboring regions by Frenchys Distribution.

Mavic develops anniversary bikes with custom builders

Posted July 11, 2014

HAVERHILL, Mass. (BRAIN) — Mavic has worked with six custom builders to produce special bikes commemeorating the French company's 125th anniversary.

Fizik offers new saddle exclusively through QBP

Posted July 11, 2014

BLOOMINGTON, Minn. (BRAIN) — Fizik is offering a special version of its VSX road saddles in a limited run that is available only through QBP — not the brand's joint venture distribution group, Highway Two.

BTI now distributing Thule

Posted July 11, 2014

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Thule products. The Santa Fe-based distributor said its first Thule shipment recently arrived in its warehouse.

Interbike adds lower-level exhibition space

Posted July 10, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — To meet demand for booth space at the upcoming Interbike International Expo, show organizers have added a new ballroom for exhibitors on the lower level of the Mandalay Bay Convention Center.

Shimano targets trail/enduro riders with new shoe line and pack

Posted July 10, 2014

IRVINE, Calif. (BRAIN) — Shimano is targeting trail riders and enduro competitors with a new line of shoes and a pack announced Thursday.

Nuun sponsors all-diabetic Team Novo Nordisk

Posted July 9, 2014

SEATTLE (BRAIN) — Nuun is now sponsoring Team Novo Nordisk, a global team of diabetic cyclists, triathletes and runners, spearheaded by the world's first all-diabetes professional cycling team.

Fred Clements: Recalls call for retailer action

Posted July 9, 2014
A blog by NBDA executive director Fred Clements

A look at retailers' legal obligations regarding recalled products.

Levi's opens bike commuter hubs this summer

Posted July 9, 2014

BROOKLYN, New York (BRAIN) — Levi's is opening up pop-up bike commuter gathering places in three cities this summer: Brooklyn, New York; Los Angeles; and London.

Shop employees can win Downieville Classic entries in VP/BTI contest

Posted July 9, 2014

SANTA FE, N.M. (BRAIN) — A lucky bike shop employee and friend will win entries into California's sold-out Downieville Classic All-Mountain race, thanks to a contest being run by BTI and VP Components.

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