News
NEW YORK (BRAIN) — Brompton Bicycle is bringing back its limited Black Edition bike and is running an international video contest to promote it.
BROOKLYN, N.Y. (BRAIN) — 718 Cyclery is sponsoring what it claims is the first fat bike race in New York City, to be held Jan. 23 in Queens.
The "Fat and Frozen" race will be held at Cunningham Park.
LONDON (BRAIN) — Brooks England is part of the Cycle Revolution Exhibition, being displayed at London's Design Museum from this month until June 30, 2016.
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle has hired Jeanne Mitchell to join its credit department after 20 years at Specialized. The company also has hired Szymon Bielesz as a global marketing specialist, hired Dan Thomas as rider gear business manager and promoted Jen Audia to Liv USA marketing manager.
FORT WORTH, Texas (BRAIN) — Texas retailer Bicycle World is the presenting sponsor of the new Elevate Cycling team, which is making the leap from USA Cycling's elite amateur ranks to become a UCI continental team in 2016.
FORT COLLINS, Colo. (BRAIN) — ZC Rubber produced 100 million bike tires last year, many of which showed up on the North American market under other brands. Now the tire maker is launching its own house brand of high-end tires under the Arisun brand in the U.S.
Editor's note: John Barnett is president and founder of Barnett Bicycle Institute in Colorado Springs, Colorado. He supplied this detailed "how-to" on adjusting a quick release following the industrywide recall action in late September.
JAKOBSTAD, Finland (BRAIN) — Finnish component producer Herrmans is opening a warehouse in Shanghai, China, to serve its China-based OEM customers. The warehouse will be operational with stock in May.
ANAHEIM, Calif. (BRAIN) — Box Components is introducing a new logo and branding as it transitions from being a BMX parts supplier to being a full-line components brand.
WILTON, Conn. (BRAIN) — Dorel Sports, the segment of Dorel Industries that includes the company's bike brands, has added two new members to its global finance team.
NAMPA, Idaho (BRAIN) — Deity Components has hired industry veteran Mike Reisenleiter as its distribution and OEM manager.
MILL VALLEY, Calif. (BRAIN) — PR and media relations firm True Communications has hired Greg Fisher as an account manager.
Fisher is responsible for media strategy and outreach with a number of True clients.
MADISON, Wis. (BRAIN) — Schwinn's new Vantage fitness/hybrid bikes feature new Smooth Ride Technology, an elastomer suspension design that allows 15mm of rear travel. The pivotless design includes an elastomer mounted between the seatstays and seat tube.
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