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News

New England rep, distributor, retailer Steve Pucci retires

Posted March 21, 2016

WEST NEWBURY, Mass. (BRAIN) — Steve Pucci, a well-known face in New England bike shops and at road races for decades, is retiring from a career that has included owning a retail store, co-owning a distributor, and serving as a sales rep and sales director.

Infinit working with U.S. Masters Swimming

Posted March 21, 2016
The nutrition brand will offers special formulas for adult swimmers.

CINNCINNATI (BRAIN) — Infinit Nutrition and U.S. Masters Swimming have announced an agreement that includes the creation of a custom line of sports drinks formulated specifically to meet the needs of masters swimmers.

PinkBike and Trek team on raffle to support NICA

Posted March 21, 2016

SQUAMISH, British Columbia (BRAIN) — PinkBike.com is holding a raffle for a Trek Fuel EX9 to support the National Interscholastic Cycling Association.

Champion System named official apparel brand of professional rugby

Posted March 21, 2016

NEW YORK (BRAIN) — Custom clothing apparel manufacturer Champion System continues to move into new sports categories. The brand has bee designated as the official apparel brand of the newly established Professional Rugby Organization, a pro rugby league in the U.S. and Canada.

Bigtruck picks True Communications for PR and marketing

Posted March 21, 2016

SAN FRANCISCO (BRAIN) — Bigtruck, a lifestyle brand best known for its trucker-style caps, has selected True Communications as its media relations and marketing agency.

True will help Bigtruck with PR, social media and marketing services.

Durango Dirt Fondo adds gravel road stage

Posted March 21, 2016

DURANGO, Colo. (BRAIN) — The second edition of Todd & Ned's Durango Dirt Fondo will be a two-day event, with a singletrack mountain bike ride on Saturday, Sept. 17, followed by a gravel road ride on Sunday, Sept. 18.

USA Cycling website hacked, members told to create new passwords

Posted March 18, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling told members on Friday that the organization's website had been breached.

RacerMate recalls 25,000 flywheels used on pre-2008 CompuTrainers

Posted March 18, 2016

SEATTLE (BRAIN) — RacerMate is recalling about 25,000 stationary trainer flywheels, used on ComputTrainers the company sold before 2008.

Todson hires Oris Intel for MAP monitoring

Posted March 18, 2016

FOXBOROUGH, Mass. (BRAIN) — Todson has hired Oris Intel for automated monitoring of the accessory maker's minimum advertised price (MAP) policy.

Bopworx offers reusable bike protection products for travel and shipping

Posted March 18, 2016
The Bopworx Rear Derailleur Guard.

BOULDER, Colo. (BRAIN) — Bopworx is a new brand, launched on Kickstarter, that offers resusable bike protection products for shipping, traveling with, or storing bikes. The company offers padded, easily attached protectors specifically made for the rear derailleur, forks, and more.

CatEye America announces faster dealer fulfillment

Posted March 18, 2016

BOULDER, Colo. (BRAIN) — CatEye America is rolling out a new freight program that upgrades IBD orders within the continental U.S. to three-day shipping at the cost of ground.

Bianchi and Connie Cycling Foundation work to get kids on bikes

Posted March 17, 2016
Paraskevin on a Bianchi.

HAYWARD, Calif. (BRAIN) — Bianchi is joining forces with U.S. Olympian Connie Paraskevin's Connie Cycling Foundation to get kids on bikes. As part of the program, Bianchi will supply its Pista track bikes for use in the program's training clinics.

Pure Fix announces three bike-delivery options for online buyers

Posted March 17, 2016

BURBANK, Calif. (BRAIN) — Pure Fix, which sells bikes online and through more than 400 brick-and-mortar retailers in the U.S., is now offering online bike buyers three ways to get their bike.

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