News

Posted March 31, 2016

LEVIS, Quebec (BRAIN) — Hawley-Lambert North America has bought the inventory, including proprietary brands, once distributed by Seattle Bike Supply.

Posted March 31, 2016
IBDs to have exclusive on Spider 275C for first 180 days after launch.

TEMECULA, Calif. (BRAIN) — Intense has unveiled the light trail Spider 275C, which has been in development for over two years. And the company is taking a new approach to its sale and distribution.

Posted March 31, 2016
The announcement released by RockShox.

SAN LUIS OBISPO, Calif. (BRAIN) — Six major shock makers announced on Thursday that they would each begin listing their rear shock fittings and lengths in metric rather than imperial units.

Posted March 30, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Steve Blank has joined USA Cycling as the executive director of the USA Cycling Foundation, the non-profit fundraising arm of USA Cycling for U.S. National and Olympic Team athlete development.

Posted March 30, 2016
A Guest Opinion by Steve Maxwell and Felix Magowan

The second in a series of guest opinions by Steve Maxwell and Felix Magowan.

Posted March 30, 2016

PROVIDENCE, R.I. (BRAIN) — Protective gear brand G-Form has added Steve Kwait to its sales team.

Posted March 30, 2016

ASHEVILLE, N.C. (BRAIN) — PeopleForBikes' Ride on Atlanta — a 400 mile ride from here to Atlanta, Georgia — got going Wednesday morning with several NASCAR stars joining th efirst day's ride, a challenging 130-mile route to Charlotte, North Carolina.

Posted March 29, 2016

VANCOUVER, British Columbia (BRAIN) — Mia Kohout has been hired as the new general manager of the new Vancouver Bike Share program, which is scheduled to launch early this summer.

Posted March 29, 2016
The Catlike Whisper Road shoe.

LAKE FOREST, Calif. (BRAIN) — Spanish helmet brand Catlike is bringing its shoe line to the U.S. After launching a full line in Europe last year, the company is bringing select models to the U.S. for 2016.

Posted March 29, 2016

BREMBATE, Italy (BRAIN) — 3T Cycling has hired SpinCycle Consulting, a firm launched by Kendall Young, to head up OEM sales efforts in the U.S. 

Young is the former long-time North America sales director for Ritchey Design, and former national sales manager for Catalyst Communciation.

Posted March 29, 2016

MILL VALLEY, Calif. (BRAIN) — DMAC — a new wool lifestyle clothing brand founded by Dave McLaughlin, a well-known member of the bike racing community — has reached its intial $12,000 startup goal on Kickstarter with about two weeks remaining in the campaign.

Posted March 29, 2016

BOULDER, Colo. (BRAIN) — Organizers say they've registered more than 200 attendees for next month's Bicycle Leadership Conference, which will be held April 12-14 in Monterey, California. 

Posted March 28, 2016

ATLANTA (BRAIN) — Wahoo has issued a firmware update to its ELEMNT GPS bike computer, adding several new functions that work with some Shimano Di2 groups and SRAM's eTap drivetrain. The new firmware also adds support for muscle oxygen sensors.

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