News
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing's "Fat Tire presents the Tour de Fat" is back for its 18th season and will include events in 33 cities this year. The events center around beer, music, and bikes and kick off May 20 in Asheville, N.C. and wrap up Oct. 7 in Tempe, Arizona.
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SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has partnered with Fabric to produce a Grinduro event in the UK this July.
The event, open to 400 riders, will be held on the Isle of Arran in Scotland.
TAICHUNG, Taiwan (BRAIN) — Dorel Sports is presenting its 2018 model year product line to international distributors at Dorel's International Sales Show here this week.
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OGDEN, Utah (BRAIN) — Enve moved into its new building last October, but the wheel brand recently held its grand opening in conjunction with the North American Handmade Bicycle Show.
![The ShockStop stem. The ShockStop stem.](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/ShockStop_-_Side_-_110mm__80322.1481219975.530.400.jpg?itok=XJ5tFPmH)
PHILADELPHIA (BRAIN) — Redshift Sports, a Philadelphia company with roots in triathlon, is now having its components distributed by QBP. Redshift offers the ShockStop suspension stem, Quick-Release Aerobars, Dual-Position Seatpost, and a line of accessories. QBP will carry all of them.
BOULDER, Colo. (BRAIN) — RockyMounts' president, Bruno Maier, will be leaving the company at the end of this month to return to Ohio to be closer to his family. In mid-April, he'll be taking on an entrepreneurial role with a company in the outdoor industry, he said.
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COLORADO SPRINGS, Colo. (BRAIN) — Sara Jarrell has been appointed SRAM's women's program coordinator. The new position will focus on educating women and developing complementary excitement around SRAM, RockShox and Zipp products.
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GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, a manufacturer of recumbent tricycles and tricycle accessories, is expanding its dealer sales team with the addition of Jessie Gater.
LAS VEGAS (BRAIN) — Performance Bicycle is making increased use of IBM's Watson Customer Engagement services, which allows the retail chain to use consumer data, including browsing history on the Performance website, to tailor its sales and marketing approaches, online and offline.
SHERIDAN, Wyo. (BRAIN) —Foldaway Solutions is now bringing Oyama folding bikes to the U.S. for the first time. Oyama, based in China and Taiwan, is a 50 year old brand that has been making folding bikes for about 30 years. The U.S. product line will include seven models, priced from $369 to $1,299.
TAICHUNG, Taiwan (BRAIN) — The Finnish accessory brand Herrmans Oy Ab has opened a new office in Taichung city to manage its Taiwan warehouse and serve regional customers.
![A still from the festival's trailer (video below). A still from the festival's trailer (video below).](https://bicycleretailer.com/sites/default/files/styles/thumbnail/public/images/article/Screen%20Shot%202017-03-17%20at%206.01.21%20PM.png?itok=2WZlpF4I)
PORTLAND, Ore. (BRAIN) — Do you have some compelling video footage from your store showing how brick-and-mortar bike shops can be the center of their local community bike culture? Portland's Filmed by Bike film festival wants to hear from you.