News
BOULDER, Colo. (BRAIN) — Camber Outdoors has announced six Camber Exchange events this fall. Three of these events will be the first-ever Camber Exchanges in their regions.
TOPEKA, Kan. (BRAIN) — AAA Kansas, working with the Kansas Department of Wildlife, Parks & Tourism, as introduced a program to help prevent cyclists from getting stranded with a mechanical problem.
LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association announced Wednesday that Brandee Lepak, co-owner of Arizona's Global Bikes, has been elected as board chair by the NBDA Board of Directors during their annual meeting held at Interbike.
SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Garneau has reached a new 3-year partnership agreement with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.
KETCHUM, Idaho (BRAIN) — CrankTank, an industry consulting group, has launched a new series of events for brands to engage with influencers, media and consumers. The series, called CrankTank Impact, is kicking off this week in Kona, Hawaii, where the Ironman World Championships is being held this weekend.
DRAPER, Utah (BRAIN) — After 24 years in business, the four Canyon Bicycles stores in the Salt Lake City area are sporting a new name — Hangar 15 — following an agreement with the German consumer-direct brand Canyon.
ALISO VIEJO, Calif. (BRAIN) — WCUP, a Belgium-based sports nutrition brand, is upping its commitment to the North American market with the hiring of a U.S. brand manager, Sean Kneale, and the appointment of a U.S. marketing communications firm, Tim Jackson's PowWord Communications.
POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.
LAS VEGAS (BRAIN) — Giant Las Vegas held its grand opening last weekend at its store just off Highway 160, which serves as the southern entrance to Red Rock Canyon and Cottonwood Canyon, two of the most popular riding areas in the Las Vegas region.
NELSON, British Columbia (BRAIN0 — NRG Enterprises will take over Canadian distribution of Benno Bikes, effective immediately.
NRG's network of sales reps will start selling Benno with Canadian price lists, booking programs, and demo bikes.
WATERLOO, Wis. (BRAIN) — Trek Bicycle has renewed its broadcast agreement to stream the DVV Verzekeringen Trofee and Soudal Classics cyclocross series, Europe's premier cyclocross series, live on the brand's website, trekbikes.com.
New site includes calendar of bike demo events, resources for retailers, brands and event organizers
BROOMFIELD, Colo. (BRAIN) — As most parts of the bike industry struggle to provide consumers with experiences they can't get on their smart phones, bike demo events are becoming increasingly important.
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