News
BOULDER, Colo. (BRAIN) — BRAIN's Gear Guide, an 8-page, advertiser-supported directory to dozens of the latest products on the bike market, is now available for digital reading or download.
The Guide was included as part of the Bicycle Retailer & Industry News Sept. 1 print issue.
SAN JOSE, Calif. (BRAIN) — Bicycle Blue Book has added a new feature that sends leads to participating retailers, generated from online shoppers who use the retailer's website to check their old bike's trade-in value and consider potential new bike purchase.
FRIEDRICHSHAFEN, Germany (BRAIN) — Tektro Racing Products has moved beyond its brake specialty to release a 1x7-speed drivetrain for gravity bikes, which it revealed last week at Eurobike. The drivetrain was the first of several new products on TRP's horizon in the next two years.
MORGAN HILL, Calif. (BRAIN) — The Specialized Foundation, a 501c3 nonprofit launched in 2015, has changed its name to Outride and launched an expansion and a fundraising platform as it looks to expand beyond its founding sponsor, Specialized Bicycle Components.
FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike attracted 6.6% more trade visitors than last year's show, which was held in July for the first time and without the traditional show-closing Festival Day.
As the Bike 3.0 model evolves, the rich are getting (somewhat) richer, the poor are getting (a lot) poorer, and the rest of us worker bees are getting told it's all just Business As Usual. And maybe it is.
FRIEDRICHSHAFEN, Germany (BRAIN) — Zwift is ramping up its retailer experience program this year with an emphasis on driving customers to IBDs armed with more knowledge and a membership teaser to join the simulated riding game.
FRIEDRICHSHAFEN, Germany (BRAIN) — The date when German e-bike motor company Fazua enters the U.S. market is now set, the company said.
FRIEDRICHSHAFEN, Germany (BRAIN) — A year after launching its electronically controlled mountain bike suspension system, Live Valve, Fox Factory has launched a version for e-bikes. The system, being shown at Eurobike this week, uses the Bosch Performance Line CX system with Kiox display.
BOULDER, Colo. (BRAIN) — Andrew Bernstein, the industry veteran who was injured in a hit-and-run in July, says he hopes to return to his job at True Communications as soon as possible.
FRIEDRICHSHAFEN, Germany (BRAIN) — Perhaps due to the absence of Interbike on this year's trade show calendar, Eurobike seems to have an extra long list of new product introductions this year. Here's a look at a few that have caught our eye so far this week.
FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike this week, Tern is highlighting the commercial use possibilities for its bikes and accessories
DURANGO, Colo. (BRAIN) — In the 100th episode of the Channel Mastery podcast, host Kristin Carpenter talks with Kimo Seymour, who oversees events and media for Life Time, the parent of the Leadville 100 mountain bike race and the Dirty Kanza gravel race.
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