News

Posted October 7, 2020
Erick Cedeño will contribute social media content, promote and organize cycling initiatives.
 Erick Cedeño joined Blackburn Design as a brand ambassador.

SANTA CRUZ, Calif. (BRAIN) — What began as an Instagram comment encouraging Blackburn Design to adopt a more inclusive marketing message quickly developed into a partnership between the 45-year-old company and a cycling pioneer with a far reach.

Posted October 6, 2020

WASHINGTON (BRAIN) — The industry imported 1.7 million bikes in August, worth $142 million — a 24% increase in value over the same month last year, but down $9 million from July’s numbers. 

Posted October 5, 2020

MONTREAL (BRAIN) — American BMX Company, which acquired the legacy BMX brand Race Inc. in July, has signed a long-term licensing agreement with Jeff Bottema to bring Bottema's legendary BMX fork back to the market, updated for modern standards.

Posted October 5, 2020

CARLSBAD, Calif. (BRAIN) — A360 Media, which acquired the magazine last year, is “pausing” the mountain bike magazine and its digital publications indefinitely.

Posted October 5, 2020

WALNUT CREEK, Calif. (BRAIN) — In its new Black Reparations Program, Rivendell Bicycle Works is offering Black customers a 45% discount on bikes and frames bought through its website or its warehouse store.

Posted October 2, 2020
Land managers can regulate e-bikes the same as traditional bikes.
DOI Secretary David L. Bernhardt visits Big Ring Cycles in Denver on Friday (Photo by Tami Heilemann).

WASHINGTON (BRAIN) — The U.S. Department of Interior officially approved its policy proposal for land managers to regulate e-bikes the same as traditional bikes on non-motorized lands.

Posted October 2, 2020

(BRAIN) — Longtime industry writer Garrett Lai passed away suddenly early this week, due to natural causes.

Posted October 2, 2020
Ridepander co-owners Chinmay Malaviya, left, and Charlie Depman.

SAN FRANCISCO (BRAIN) — Long before Chinmay Malaviya and Charlie Depman met and formed an online marketplace for electric vehicles, they worked for environmental nonprofits in India and China. Their passion to reduce pollution and slow climate change led to a partnership to create Ridepanda.

Posted October 1, 2020
Former LA County Bicycle Coalition director Tamika Butler addresses social injustice during the Virtual Bicycle Leadership Conference.
Tamika Butler.

BOULDER, Colo. (BRAIN) — Tamika Butler gave fair warning early to the 300-plus attendees of her Virtual Bicycle Leadership Conference address Wednesday morning.

"If you are timid about hearing about blackness and about hearing about race, this probably wasn't the morning session for you," said Butler, an avid cyclist and former executive director of the Los Angeles County Bicycle Coalition.

Posted September 30, 2020

OLYMPIA, Wash. (BRAIN) — The Safety Stop Law goes into effect for Washington cyclists on Thursday, aimed at making intersections safer.

Posted September 30, 2020
Eurobike is scheduled Nov. 24-26.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike announced Wednesday that trade show visitors per day will be limited to 10,000 and spread across five exhibition halls and two additional halls.

Posted September 29, 2020
Dick's announced a commitment to eliminate retail plastic bags.

PITTSBURGH (BRAIN) — Dick's Sporting Goods announced Tuesday its commitment to eliminate single-use retail plastic bags from its stores by 2025.

Posted September 28, 2020
The Virtual Bicycle Leadership Conference begins Tuesday.

BOULDER, Colo. (BRAIN) — PeopleForBikes' Virtual Bicycle Leadership Conference begins Tuesday and features webinars and presentations each morning.

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