News
MADISON, Wis. (BRAIN) — Schwinn will partner with an LGBTQ+ advocate on a 363-mile bikepacking trip to amplify his inclusivity message in the outdoor industry.
BURLINGTON, Vt. (BRAIN) — Burton has promoted Elysa Walk, a former general manager of Giant Bicycle, to be the company's first Chief Business Officer. Walk was previously the snowboard company's SVP of Americas and International.
NEW YORK (BRAIN) — REI Co-op expands its Brompton Bicycle lineup at select stores today with the addition of an electric model.
SANTA CRUZ, Calif. (BRAIN) — Specialized Bicycle Components is celebrating the one-year anniversary of its Santa Cruz Experience Center with a "fly-through" drone video of the store and nearby trails.
Boards & More is a leading kiteboarding, windsurfing, wingfoil, and stand-up paddling supplier that also owns Ion, a mountain bike apparel brand. SQLab makes saddles, shoe insoles, grips and handlebars.
OSAKA, Japan (BRAIN) — Shimano sales in its bike division were up 76.3% in the first quarter, compared to the same period last year; operating income in the division was up 170%.
SQUAMISH, British Columbia (BRAIN) — 7mesh Cycling Apparel opened a new distribution center in the United Kingdom.
STOCKHOLM (BRAIN) — Driven by continued global bicycle helmet demand, MIPS' net sales increased 48% year-over-year in one of the helmet technology company's best-ever first quarters.
Pre-2020 there were two things equally as rare: COVID-19 and the 'Sold Out' badge on online cycling stores. You'll now unfortunately find both in abundance, with the latter following you around the site like your own shadow; plastered across product pages, category pages, and home pages alike.
LONDON (BRAIN) — Discovery Inc.’s Play Sports Group is making an investment in Enduro Sports Organisation, which operates the Enduro World Series and the E-Enduro World Series. The company said the investment will accelerate the expansion of EWS events and create live and on-demand content.
OLATHE, Kan. (BRAIN) — Garmin Ltd. reported first-quarter revenue grew 25% year-over-year, boosted by demand for cycling products that included the release of the Rally power meter pedal series.
ASHEVILLE, N.C. (BRAIN) — Kitzuma Cycling Logistics, which launched in December offering direct-to-consumer brands dock-to-door box-free bike shipping, has expanded its delivery service to independent bike dealers nationwide.
BOULDER, Colo. (BRAIN) — CeramicSpeed, known for its low-friction derailleur pulleys and chains, is hoping to raise $1 million in private investment to develop its chainless, low-friction drivetrain, called Driven. CeramicSpeed has formed a new spinoff called Driven Technologies Inc. to develop the system.
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