News
CHICAGO, IL (BRAIN)—SRAM revamped its Web site, www.sram.com, to get all its new 2008 product details up so retailers and others can get a head start on its new equipment.
"New Rule: Stop making us drink everything out of a nipple. Maybe the reason that Americans behave like children is because we're all still breastfeeding! America, land of the free, home of the adult-size sippy-cup. We need to go back to drinking the way grown-ups do, from a keg!" —Bill Maher
CONCORD, MA (BRAIN)—Collaborating with the best in the business, Vibram has designed a wide range of cycling shoe soles as well as saddle components for Selle Italia.
SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah, a non-profit 501(c)3 organization, recently announced details of its upcoming fundraiser, including the inaugural Yield to Life Dave Zabriskie Time Trial Challenge, with proceeds going to benefit underprivileged children in Utah and bicycle awareness advocacy.
PERRIS, CA (BRAIN)—American Flyer Bicycle Company president Lonnie Green was recently granted a patent for his new cruiser style bike called Surf Cycle.
SAN CARLOS, CA (BRAIN)—Ritchey Design has hired a new marketing coordinator, Rosy Castañeda.
New to the cycling industry, but a veteran of the elite athlete’s mentality the industry constantly drives to tap for its parallels to business, she is a fresh force at Ritchey.
MONTREAL, Canada (BRAIN)–Canadian bicycle importers opposing re-imposition of anti-dumping duties on Chinese and Taiwanese bikes imported into Canada is holding an informational meeting at Expocycle Sunday night to educate retailers on the proposal’s status and implications.
PORTLAND, OR (BRAIN)—If you’re a fan of Serotta bicycles and the Castelli scorpion, you’re in luck. The two brands have teamed up to craft a collection of Serotta-branded cycling apparel.
PORT COQUITLAM, British Columbia (BRAIN)—Norco Performance Bikes recently launched a completely redesigned 2008 Web site.
VISTA, CA (BRAIN)—Canari Cyclewear has appointed Erik DeKold as national sales manager for their Independent Bicycle Dealers and Custom divisions, a newly created position within the company.
“In the book of life, the answers aren't in the back.” -Charlie Brown
SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) announced the arrival of more than 200 Giant bicycles to sell at its Re-Cyclery Bicycle Thrift Shop. Profits from the shop help pay for Trips for Kids programs and its efforts to take underserved youth on mountain biking trips.
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