News
SAN RAFAEL, CA (BRAIN)—Trips for Kids wants everyone to come out for its annual "Brews, Bikes and Bucks" raffle event on Sunday, February 10, 2008 at the Broken Drum Brewery in San Rafael from 2 p.m. to 6 p.m.
LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Solutions, an event management, sales/marketing consulting company for the recreation and sporting goods industry, has hired Chad Battistone, a former Nielsen Business Media, Interbike and Health+Fitness Business account executive and bicycle industry veteran.
MADISON, WI (BRAIN)—The U.S. Consumer Product Safety Commission, in cooperation with Pacific Cycle, yesterday announced a voluntary recall of the InStep Pathfinder, Schwinn Run About and Mongoose Alley Cat trailer bicycles.
Roughly 7,000 of these bikes were made.
WATSONVILLE, CA (BRAIN)—Compass Diversified Holdings (CODI) has purchased a majority interest in Fox Racing Shox.
CARLSBAD, CA (BRAIN)—Campagnolo North America and its long time general manager, Richard Storino, parted ways last week. And Campagnolo is in the midst of reorganizing its North American Office.
MADISON, WI (BRAIN)—Planet Bike’s newly commissioned 10 kilowatt solar power system began generating electric power atop the company’s headquarters last week.
TAICHUNG, Taiwan (BRAIN)—Ying-Ming Yang, the chairman of Kenda Rubber, has been elected to a second three-year term as chairman of the Taiwan Bicycle Exporters Association.
"My aunt works at Bicycle Retailer and all I got are these lousy pair of BRAIN socks." —Jake Phillip Aaron, nephew of Stacey, Classified Sales Rep
BEREA, OH (BRAIN)—Endura has moved to a new office just around the corner from the old one.
The technical clothing company was expanding and needed more space.
Its new address is: 8059 Lewis Road #313, Berea, Ohio 44017.
SALT LAKE CITY, UT (BRAIN)—Fulfilling a goal of expanding its reach in the cycling market, Web-based retail training company 3point5.com recently contracted with Pacific Cycle to train sellers of GT Bicycles.
JACKSON, WY (BRAIN)—With blogs, YouTube, Facebook, Twitter and many other social media and social networks gaining ground as influential channels of communication, particularly among younger demographics, social media strategies have become an integral part of public relations campaigns.
MONTGOMERYVILLE, PA (BRAIN)—Bicycle manufacturers are creating confusion at retail by flooding the market with too many choices. The result is reduced product sales—and profits—industry-wide.
Nike Feed The Warrior Commercial featuring Lance Armstrong.
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