News

NEW YORK, NY (BRAIN)—Nowhere is the diversity of cycling consumers more evident than 30,000 cyclists on bikes of all shapes, sizes and ages crossing the Verrazano-Narrows Bridge from Brooklyn to Staten Island.

BERKELEY, CA (BRAIN)—Clif Bar & Company has hired Mike Valvano as national sales manager of the sports retail channel.

BY JASON NORMAN

MONTEREY, CA—Communicating with consumers in today’s economic environment is more important than ever to keep one’s brand top of mind. And in that regard, suppliers appear to be staying the course.

BY NICOLE FORMOSA

LAGUNA HILLS, CA—Trimming travel budgets, cutting marketing and advertising dollars, prioritizing spending—it’s all become standard as the industry takes a more conservative approach to business this year in response to the nation’s economic fallout.

TORONTO, Ontario (BRAIN)—More than a year after Canada’s Mountain Equipment Co-op announced its intentions to enter the bicycle business, tensions continue to mount between the co-op and the country’s independent bicycle retailers.

WEST JORDAN, UT (BRAIN)—After serving as a part-time consultant for Reynolds Cycling since the beginning of the year, Paul Lew will now join Reynolds Cycling full-time as director of technology and innovation.