News
LOS GATOS, CA (BRAIN)—One of the biggest bike dealers on the West Coast is getting even bigger on December 12 when Mike’s Bikes opens the doors at their new store in Los Gatos, California, designed in partnership with Specialized Retail Services.
BOULDER, CO (BRAIN)—A vast majority of bicycle retailers feel that the 2009 holiday season will treat them better than last year.
According to a recent Leisure Trends Group on-line survey, 61 percent of bicycle retailers surveyed felt that sales would increase this holiday season as opposed to last.
ST. PAUL, MN (BRAIN)—The lawsuit between Trek Bicycle Corporation and LeMond Cycling could settle as soon as next month.
A U.S. magistrate judge has ordered a settlement conference be held between the two parties on Jan. 28 at a courthouse in St. Paul, Minnesota.
VISTA, CA (BRAIN)—Electra co-founder Jeano Erforth recently retired from day-to-day operations from the company, but is still serving on its board and is still a shareholder.
TEMECULA, CA (BRAIN)—Intense Cycles had launched an online store for soft goods at www.intensecycles.com (click on link).
The store currently has t-shirts, hats and socks. Hooded sweatshirts, jerseys and other items will be added shortly.
BOULDER, CO (BRAIN)—Bikes Belong has announced six fall grant awards that will help put more people on bicycles more often in Arkansas, California, Colorado, Pennsylvania, South Carolina and Virginia.

SALT LAKE CITY, UT (BRAIN)— Bikes for Kids Utah, a non-profit 501(C)3 organization, will purchase 1,000 Bikes for Kids Utah-branded bicycles from Ames, Iowa-based Cycle Force Group.
WASHINGTON, D.C. (BRAIN)—Online voting opened for the Alliance for Biking & Walking's inaugural People Powered Movement Photo Contest.
LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events has announced details of exhibitor pricing and retailer travel subsidies for DealerCamp, which will take place July 29–31, 2010, in Deer Valley, Utah.
VANCOUVER, British Columbia (BRAIN)—Race Face Performance Products is expanding its Canadian aftermarket distribution by appointing two new distribution partners in Canada—Kempter Marketing and Quality Bicycle Products (QBP), while providing dealers the option of buying direct from Race Face.
SAN DIEGO, CA (BRAIN)—BBPR, the San Diego based PR consultancy, is introducing the Lifestyle Communications Audit (LCA)—a review process aimed at helping action sports brands evaluate their communications programs and potentially realize new opportunities that take advantage of existing assets.
BLOOMINGTON, MN (BRAIN)—The Hub Bicycle Co-Op in Minneapolis has contracted the QBP ReTale Program to design a bike-commuter store in the new University of Minnesota (U of M) Bike Center.