News
New Yorkers, can't make it to next week's (Feb. 26-28) North American Handmade Bike Show in Richmond, Virginia?
CARLSTADT, NJ (BRAIN)—Action Bicycle, the northeast's largest distributor, has confirmed the addition of three of the nation's top bicycle advocacy groups to its 2010 Open House Expo.
VISTA, CA (BRAIN)—Electra Bicycle Co. has partnered with LeSaint Logistics to provide warehousing, inventory and real-time shipping control, management and reporting.
NEW YORK, NY (BRAIN)—Lou Mazzante has been named editor of Mountain Bike magazine.
Mazzante replaces Jasen Thorpe, who is establishing a media and marketing services agency and will continue as an independent sales representative for Rodale’s cycling titles.
COLUMBIA, SC (BRAIN)—A U.S. Federal Court judge has approved a nearly $5 million settlement in the case of a distracted driver who allegedly was using a cell phone when she struck and killed two bicyclists three years ago in Lancaster County, South Carolina.
BOULDER, CO (BRAIN)—The new Selling Cycling DVD and Owner's Guide is on its way to bike retailers in seven countries. The 2010 program includes The 71% Solution, a new 15-minute video and online module that shows how to sell to the 164 million U.S. non-enthusiasts who want to ride a bike more often.
LAGUNA NIGUEL, CA (BRAIN)—Early interest in DealerCamp has been strong, according to the event organizer, Lifeboat Events.
CAMBIAGO, Italy (BRAIN)—Colnago has just completed a full refit of its Web site (click on link).
With a gorgeous new look and feel, it’s the place to catch up on the full details of the Colnago bicycle range, all the news from Colnago HQ in Cambiago, Italy, and its exclusive bicycle technologies.
CORTEZ, CO (BRAIN)—Osprey Packs has hired two marketing agencies to spread the word about its packs and the stories behind the 35-plus-year old company—JAM Media Collective and Under Solen Media.
NORTH VANCOUVER, British Columbia (BRAIN)—Looking to bring new life, a heavy dose of experience and enthusiasm to the Ryders Eyewear PR program, Ryders Eyewear has selected OutsidePR as the company’s new agency of record.
LOS ANGELES, CA (BRAIN)—Specific route details for the 2010 Amgen Tour of California professional cycling race have been revealed through a progression of daily video posts highlighting each of the race’s eight stages.
On February 4 The New England Colavita Racing Team and Wheelworks hosted "Bike Aid For Haiti," an event to raise funds for Haiti following the devastating earthquake that occurred on January 12. One Hundred percent of the proceeds have been sent to Partners In Health and
"Large groups of cyclists may well be more visible than individual cyclists and may take up less space than large groups of vehicles, but countervailing factors such as their lack of predictability and their tendency to try to stay together in a moving column, even if this means going through a red light, neverthele
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