News
Web editor Jason Norman needs retailers help for a story. Jason's looking to hear from retailers who use iPhone/Smartphone apps to help them with their day-to-day business. What are your favorites? What apps couldn't you live without?
MILL VALLEY, CA (BRAIN)—Hotlines Europe has partnered with WTB performance products, further enhancing Hotlines portfolio of brands. This exclusive distribution will be for the UK and Ireland.
CHICAGO, IL (BRAIN)—SRAM has introduced Apex, a new entry-level road group that can be mixed and matched with its other road groups, and Shimano has upgraded its 105, lowering group weight and increasing the adjustability of the levers.
New Yorkers, can't make it to next week's (Feb. 26-28) North American Handmade Bike Show in Richmond, Virginia?
CARLSTADT, NJ (BRAIN)—Action Bicycle, the northeast's largest distributor, has confirmed the addition of three of the nation's top bicycle advocacy groups to its 2010 Open House Expo.
VISTA, CA (BRAIN)—Electra Bicycle Co. has partnered with LeSaint Logistics to provide warehousing, inventory and real-time shipping control, management and reporting.
NEW YORK, NY (BRAIN)—Lou Mazzante has been named editor of Mountain Bike magazine.
Mazzante replaces Jasen Thorpe, who is establishing a media and marketing services agency and will continue as an independent sales representative for Rodale’s cycling titles.
COLUMBIA, SC (BRAIN)—A U.S. Federal Court judge has approved a nearly $5 million settlement in the case of a distracted driver who allegedly was using a cell phone when she struck and killed two bicyclists three years ago in Lancaster County, South Carolina.
BOULDER, CO (BRAIN)—The new Selling Cycling DVD and Owner's Guide is on its way to bike retailers in seven countries. The 2010 program includes The 71% Solution, a new 15-minute video and online module that shows how to sell to the 164 million U.S. non-enthusiasts who want to ride a bike more often.
LAGUNA NIGUEL, CA (BRAIN)—Early interest in DealerCamp has been strong, according to the event organizer, Lifeboat Events.
CAMBIAGO, Italy (BRAIN)—Colnago has just completed a full refit of its Web site (click on link).
With a gorgeous new look and feel, it’s the place to catch up on the full details of the Colnago bicycle range, all the news from Colnago HQ in Cambiago, Italy, and its exclusive bicycle technologies.
CORTEZ, CO (BRAIN)—Osprey Packs has hired two marketing agencies to spread the word about its packs and the stories behind the 35-plus-year old company—JAM Media Collective and Under Solen Media.
NORTH VANCOUVER, British Columbia (BRAIN)—Looking to bring new life, a heavy dose of experience and enthusiasm to the Ryders Eyewear PR program, Ryders Eyewear has selected OutsidePR as the company’s new agency of record.
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