News
It’s cool that Trek has hired a new women’s brand manager. Kudos. And the timing couldn’t be better.
LAGUNA HILLS, CA (BRAIN)—Starting next year, the largest U.S. bicycle trade show will be held in Anaheim, California. Bicycle Retailer & Industry News has learned that Interbike is targeting the Orange County city for a possible three-year commitment to host the annual industry gathering.
LONG BEACH, CA (BRAIN)—Antonio Cruz, one of America’s most prominent professional cyclists over the past two decades, has launched Cruz Industries, a new bicycle company focused on re-defining high-end bike innovation and design for professional cyclists as well as cycling enthusiast.
LONDON, United Kingdom (BRAIN)—Future, the special-interest media group, and world’s leading provider of cycling content, has launched TriRadar.com (click on link)—the brand-new triathlon Web site from the teams behind Triathlon Plus magazine and the popular BikeRadar.com and Cyclingnews.com Web sites.
LAS VEGAS, NV (BRAIN)—The Outdoor Industries Women’s Coalition, (OIWC), has announced Ellen Johnson and Tara Moeller as the winners of the 2010 Bike Industry Pioneering Woman and First Ascent awards.
PORT COQUITLAM, British Columbia (BRAIN)—Norco Products LTD has now launched its 2011 Norco BIkes Web site at www.norco.com (click on link).
Gates will launch its new "Get On It“ branding campaign at Outdoor Demo. The slogan will appear on large banners at the Gates tent (D3119), where visitors can enter to win a bamboo belt-drive bike (pictured) from Boo Cycles. Bicycle Retailer will have an insert card announcing the Boo giveaway.
WATERLOO, WI (BRAIN)—Trek Bicycles has hired Trek women brand manager Leslie Prevish to kick start the women’s strategy, marketing and community efforts to encourage more women to ride and be healthier on two wheels.
FRIEDRICHSHAFEN, Germany (BRAIN)—The value of exports from Taiwan’s bike manufacturers shot up 31 percent in the second quarter of 2010 as the global economy recovered and fuel prices rebounded, according to the Taiwan External Trade Development Council.
KENT, WA (BRAIN)—Diamondback has unveiled a new Web site that speaks to mountain bikers, BMX riders, roadies and casual cyclists.
The new site offers a personal showroom of bikes, stock full of features like one-click bike shopping.
MONTREAL, Quebec (BRAIN)—The Bicycle Trade Association of Canada's 11th Annual ExpoCycle—already the premiere opportunity for Canadian retailers to see next years bikes, parts and accessories under one roof—is ready to roll out a series of new “firsts," taking the show to a whole new level.
After this weekend? I’ve now read two different articles about Lance and U.S. Postal drug charges. (Wall Street Journal, Aug. 20: "Cyclists Armstrong, Hincapie Broaden Legal Team"; Wall Street Journal, Sept. 4, U.S. Mulls Joining Cycling Lawsuit.")
You can touch this! CamelBak is playing host to a party called Hammer Fest with IMBA at its Dirt Demo booth. Anyone who signs up or renews their IMBA membership at Dirt Demo will get a free 2011 CamelBak LOBO (100 oz mountain bike pack with the new Antidote Reservoir and $75 retail value).
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