SEATTLE (BRAIN) — Nuun Rest is Nuun's latest non-GMO and environmentally friendly hydration solution, designed for restfulness and recovery. Its ingrediants include a magnesium, tart cherry and electrolyte blend that the company said works together to support the body's natural relaxation responses.
"The modern athlete and anyone seeking an active lifestyle are looking for products that perform well and are the best for their overall health. The wellness and sports nutrition worlds have converged," said Kevin Rutherford, Nuun Hydration's president and CEO. "I'm extremely proud of what the Nuun team has accomplished with Rest, creating a new category of recovery, focused on calming the body and mind, which we all can appreciate achieving more of throughout our busy lives."
Research suggests magnesium aids the body in managing the added stress of exercise, and life in general, Nuun said. Nuun Rest includes 300 mg of fast absorbing magnesium.
"The primary goals of exercise recovery are to allow the body to repair and heal itself, and these physiological gains are maximized when the body is less stressed and more calm," said Vishal Patel, Nuun's senior research and development manager. "Your muscles and nerves first have to be able to relax before your body is able to effectively absorb the work. There was a gap in the natural recovery market to support these mechanisms, and the innovation goal of Nuun Rest was to create an electrolyte and phytonutrient solution to aid in reducing this stress."
Like all Nuun products, Nuun Rest is third party verified non-GMO, Informed-Sport and Kosher, in addition to being vegan and gluten-free.
The product is debuting with two flavors: Lemon Chamomile and Blackberry Vanilla. There are 10 tablets per tube and the retail price is $6.99. Nuun Rest is available on Nuunlife.com and will be on the shelves nationally of retailers throughout the spring and summer including REI, Dick's Sporting Goods, Target and Whole Foods. The line is launching at the Natural Products Expo West in Anaheim, California, March 7-9.
