BROOKLYN, N.Y. (BRAIN) — Brooklyn Bicycle Co. is making its first foray in to the cruiser market with the introduction of the Brighton 7-Speed Cruiser. The brand now offers nine bike models.
The Brighton model, named for the beach in Brooklyn, has an aluminum frame, Selle Royale cruiser saddle, Shimano 7-speed drivetrain with internal cable routing and the brand's "Pure Comfort Pedal Forward" geometry.
It retails for $449.95.
"We are constantly reviewing our portfolio for opportunities to help our IBD partners capture more market share and for our partners in warm weather states, this was a no-brainer," said Brooklyn Bicycle Co.'s president, Ryan Zagata. "This was an area we hadn't planned on going, given the saturation of this category, but upon speaking with dealers and customers, we became convinced that we could do it better than what was already available in the market."
More information at brooklynbicycleco.com.
