BOULDER, Colo. (BRAIN) — Polar Bottle has decided to donate all proceeds from the sales of its limited edition Rainbow Pride water bottle to a fund supporting the victims and families of last weekend's shooting in Orlando, Florida.
Polar had released the bottle on June 1 to mark the start of Pride month.
"It was the first time that, as a company, we showed our solidarity with the LGBT community. We hoped the colorful bottle would allow our customers to do the same ... Today, supporting this community has became more important than ever," the company said.
Polar will donate all revenue generated from the Limited Edition Pride Bottle to the Equality Florida Fund. The insulated, U.S.-made bottle retails for $15.99. Direct donations can also be made through the Pulse Victim Fund GoFundMe Page.
There's more information on the bottle on the Polar website.
