RICHMOND, Australia (BRAIN) — Australian cycling accessory brand Knog has launched a new style of bicycle bell with a Kickstarter crowd-funding campaign.
The Oi bell wraps around the handlebar and does away with the typical dome shape used on most bells.
"Bells are the first thing you unscrew from your new bike" said Knog CEO Hugo Davidson. "What if a bell looked great and sounded even better? If it was discreet, but really stood out through elegant design. With Oi, we have appealed to a breadth of personalities and riding styles without compromising any."
The bell will be available in five finishes and two sizes to fit most handlebars. The company said it is using Kickstarter as a new platform to get to market faster, explain its design process more thoroughly and gain a more direct dialogue with its consumer base.
Davidson said, "Kickstarter funding will help us get this product to market much quicker than is otherwise possible."
For more information see the project's Kickstarter page.
