BOULDER, Colo. (BRAIN) — A new title published by VeloPress, "How Bad Do You Want It?" looks at new strategies for mental toughness in sport and features stories about top athletes including Steve Prefontaine, Greg LeMond, Siri Lindley, Cadel Evans, Paula Newby-Fraser, Ned Overend, and Jenny Simpson.
Author Matt Fitzgerald puts readers into the action of more than a dozen epic races from running, cycling, triathlon, and rowing with race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets athletes approach their true physical limits, giving them an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete's transformative moment, revealing powerful new psychobiological principles anyone can practice to flex their own mental fitness.
"How Bad Do You Want It? Mastering the Psychology of Mind over Muscle" is available now. The 240-page paperback retails for $18.95.
Media, marketing, and sales contact: Dave Trendler, VeloPress, dtrendler@competitorgroup.com. A sample chapter is available at velopress.com/books/how-bad-do-you-want-it.
