SEATTLE — Nuun has released its co-branded four-pack of electrolyte sports drink tablets in collaboration with PeopleForBikes, with proceeds to be donated to the advocacy organization.
The co-branded pack is available on the shelves of all REI and Performance Bicycle stores and premier specialty bike retailers nationwide. Nuun signed on as an official member of the PeopleForBikes Coalition in the summer 2014.
"We are proud to partner with PeopleForBikes to make riding better for everyone. Increased access to safer bike trails and paths will mean a healthier and happier community,” said Kevin Rutherford, Nuun’s president and CEO. “This collaboration will help elevate awareness of the great work that PeopleForBikes is doing to move this vision forward."
The four-pack price is $24 and includes one tube each of Nuun Active Hydration Citrus Fruit and Watermelon, plus Nuun Energy Lemon Lime and Wild Berry.
“We’re grateful for our industry members who go above and beyond to support our mission to make riding better for everyone,” said Charlie Cooper, PeopleForBikes’ vice president of membership and development. “Big thanks to Nuun for making our cause more visible through this promotion.”
