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Sales of Clif Bar seasonal flavors benefit charity

Published October 15, 2014

EMERYVILLE, Calif. (BRAIN) — Clif Bar's seasonal flavor bars are back for the 12th year this fall, and this time the company is donating a portion of proceeds from the sale of the bar to the not-for-profit organization Protect Our Winters.

The limited-edition seasonal lineup includes Iced Gingerbread, Pecan Pie and Spiced Pumpkin Pie. All three flavors are available nationwide while supplies last for $1.39. The bars are sold through speciality and grocery stores.

"Whether it's the first coat of wax on your skis or unpacking the cold-weather hiking gear, everyone has one thing that signals the official start of the winter holidays. For many of us, it's the return of Clif Bar seasonal flavors," said Clif Bar's brand director, Dan Hickle.

Clif Bar will donate one percent of net seasonal sales to Protect Our Winters, which fights climate change through education, activism and support of community-based initiatives.

 

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