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Rocky Mountain buys its German distributor, BikeAction

Published March 14, 2023

SAINT-GEORGES, Quebec (BRAIN) — Canadian bike brand Rocky Mountain has acquired the German bicycle distributor BikeAction. Since 1988, BikeAction has been the brand's distributor in Germany, Austria, the Benelux, Slovakia, the Czech Republic, and Slovenia.

"Rocky Mountain has a rich history with BikeAction. When we began offering bikes internationally, Germany was the first market we expanded to," said Rocky Mountain's executive chairman, Raymond Dutil. "Since our early beginnings in Germany, BikeAction has always played an integral part in the internationalization of our product and design; driving us to have a competitive global lineup, including the notable progression of our E-bike offering, Powerplay. This marks a truly special milestone for both businesses."

BikeAction will remain operating as a separate entity with the support of Rocky Mountain's Canadian headquarters. No staff changes are anticipated.

BikeAction's owner and president, Christoph Goebel, said "as I transition into retirement, finding a home for BikeAction within Rocky Mountain felt like a natural fit for the business. Mr. Dutil has always instilled a family-owned tradition for Rocky Mountain that parallels the ethos of our distribution business."

Rocky Mountain CEO Katy Bond said: "In many ways, we've been working together as one for years, bonded over a love of two wheels. As we move into a new chapter for Rocky Mountain, it became clear we needed to be under one roof." She continued, "the vision for Rocky Mountain and BikeAction's future is singular and focused. By growing a strong European foundation for the brand, we can encourage more people to get out and experience the pure joy of bikes."

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