MONTRÉAL (BRAIN) — Starting Sept. 1, Montréal's Arg Sports Inc. will distribute Sidi products in the Canadian market.
Arg Sports will service IBDs and sell direct to consumers and through e-commerce vendors at MAP pricing, the company said.
"We have been watching this amazing brand innovate and change cycling for many years from afar. There isn't a single shop or consumer that doesn't love to hear those words," said Peter Appleton, ARG Sports Inc.'s sales director.
Allessandra Covre, sales director for Sidi's Cycling Division, said, "We have been watching Arg Sports Inc. grow and their strong presence with premium brands was a perfect match for us. On top of that they're strong in the e-comm and digital markets, which is a large part of our SIDI's reach and marketing vision."
"We are extremely proud to have been chosen to work with Sidi shoes. For my entire career, I have seen this brand as the pinnacle of our sport and it is an honor to begin working with them," said Andre Gingras, the owner of Arg Sports Inc.
Egan Bernal recently won the Giro d'Italia in Sidi shoes, which Arg Sports said added to the excitement of taking on the brand.
