SAN MATEO, Calif. (BRAIN) — GoPro Inc. plans to move most of its U.S.-bound camera production out of China by next summer to mitigate the potential impact of new tariff lists. Production of cameras bound for non-U.S. markets will remain in China.
"Today's geopolitical business environment requires agility, and we're proactively addressing tariff concerns by moving most of our U.S.-bound camera production out of China," said Brian McGee, executive vice president and CFO of GoPro. "We believe this diversified approach to production can benefit our business regardless of tariff implications."
McGee added, "It's important to note that we own our own production equipment while our manufacturing partner provides the facilities, so we expect to make this move at a relatively low cost."
GoPro's cameras are not subject to any of the new tariffs imposed by the Trump administration in the past year. Some components typically used in manufacturing cameras are subject to new tariffs, however, making it unlikely GoPro would opt to bring manufacturing to the U.S.
