NEW YORK (BRAIN) — Oath — the parent company of media titles including AOL.com, HuffPost, Yahoo Sports and Engadget — will become a major sponsor of the Cannondale-Drapac team in 2018.
The team, owned by Slipstream Sports, said Oath will have its brand on team racing kits and vehicles. Oath and Slipstream also will collaborate in creating and distributing exclusive video content from inside the world of professional cycling.
Slipstream said the partnership will give it the potential "to reach over one billion consumers globally."
"Professional cycling is rich with stories, only a fraction of which are actually told," said Jonathan Vaughters, the CEO of Slipstream Sports. "This partnership will allow us to open up the team in terms of content well beyond what most of the world audience sees. Oath has the platforms, skill and ambition to tell the story of cycling in myriad ways. We want people to see us better, to get to know the riders, the staff, and what it takes to be in pro cycling. And we want to use our position as professionals in the realm of the everyday cyclist, too. This partnership gives us a chance to do all those things."
Cannondale-Drapac's Rigoberto Urán was in third place overall in the Tour de France after Friday's stage. The race ends Sunday.
Slipstream and Oath will begin sharing cycling content beginning Jan. 1, 2018.
