TREVIGLIO, Italy (BRAIN) — Bianchi has announced a new long term partnership with The Cycle Limited Co. to represent and develop Bianchi's brand in Thailand.
Bianchi announced last month that it was ending its 10-year relationship with the Thailand distributor UWC.
"Thailand's recent and projected economic development has positioned Thailand as a very important leader in the world for all types of cycling products. Our new structure will provide Bianchi with direct access to align Bianchi with the market opportunities. This is an incredible new direction for Bianchi and we are proud to have this fantastic chance to work closely together with our new partner, The Cycle Limited Co., to define the next steps for Bianchi in Thailand," said Bob Ippolito, CEO of Bianchi.
Annalisa Togni, Bianchi's international sales manager, said, "We are very impressed with the market knowledge and passionate approach of our new partners at The Cycle Limited Co., and we look forward to working and investing with them to develop our relationship with the dealer and consumer for all bicycle options but especially in the high-end carbon model segment."
Twarin Tassnapanya, the president of The Cycle Limited Co., said, "We are super excited about representing Bianchi both its current and new products in front of a new audience and with new strategy. Bianchi has proven itself very successful in this region for decades. However, I believe that Bianchi is capable of reaching far more achievement. I speak on behalf of The Cycle Limited Co. that we shall put all our effort to take both of us to that another level of success."
