LIVINGSTON, Scotland (BRAIN) — David Pritchard has joined the Scottish cycle clothing supplier Endura Ltd as sales director. The company said the new position was created to provide greater experience and support to its global sales team.
Pritchard comes to Endura from TaylorMade Golf, a subsidiary of Adidas. He has a long history working in the sports sector and specifically within Adidas's golf businesses, having held senior sales roles at Adams Golf and with TaylorMade.
The company said Pritchard will be spending a significant amount of time working in Endura territories around the world. He is an avid runner who has completed two marathons in the last three years is now looking forward to taking up cycling as part of his planned triathlon debut in 2016.
"We are delighted to have David join us in such a key position. He has found his feet incredibly quickly and the culture at Endura has suited him perfectly. David's broad international background working in multiple sales channels will be a great asset in refining our sales process and applying a globally consistent approach and we are very excited about what can be achieved with David in this role," said Jim McFarlane, Endura's managing director.
Pritchard said, "I was drawn to the opportunity at Endura by two things. The first was the way in which the brand commits to retail partners with mutual success in mind. The second attraction was the incredible vision of the team, which has not only created a world class operation with global presence but which is also already driving meaningful innovation into some very high technology spaces."
