WILTON, Conn. (BRAIN) — Dorel Sports has promoted Nick Larsen to global head of parts and accessories for Cycling Sports Group. In the role, Larsen will oversee all aspects of the business from product design and development to distribution and sales. Larsen was previously creative director for P&A.
Larsen holds a degree in industrial design and has nearly 20 years' experience in the cycling industry. He is the driving force behind the Charge Bikes brand, which celebrates its 10th year in 2016, Dorel stated. More recently he and his team created the Fabric P&A brand. Over the past 10 years, Larsen has also been involved in the U.K.-based design and marketing of the GT and Mongoose brands.
In his new role for CSG, Larsen will lead the Frome, U.K.-based global design center, with responsibility for growing the company's P&A business worldwide for Fabric, GT and Cannondale.
"The growth of our parts and accessories business is a vital focus for CSG, and I am convinced that we will succeed," said Russell Merry, newly appointed senior vice president and general manager at Cycling Sports Group North America and the United Kingdom. "Nick and his team have a proven track record of creating innovative and class-leading product, and I am looking forward to seeing our P&A range expand and improve."
Larsen, who has assumed Russell Merry's previous responsibilities in P&A, said: "I am thrilled to step into this new role. We have an incredible facility here in Frome, and we have built a hugely talented design and product team that has already created industry-leading products, and we've only just started! With a combination of highly innovative design, great ergonomics and creative sourcing, we are already well on the way to becoming market-leading P&A brands."
