SANDY, Utah (BRAIN) — Reynolds Cycling is expanding its relationship with DWL Bicycle Company, who will now manage all aftermarket sales and marketing responsibilities in Asia. DWL, based in Taichung, Taiwan, previously handled responsibilities for Reynolds involving Asian OEs and assemblers.
DWL's general manager, Mike Wang, has more than 18 years of bike industry experience and has been with Reynolds in various sales capacities in the company's Asia/Pacific sales force for the last four years.
"The choice was easy for us. DWL presented an array of market knowledge and industry relationships that made it very clear they are capable of handling the demands of our business," said Mike Dufner, the CFO of Reynolds Cycling. "We anticipate this move will better position our brand for successful growth in the target markets and lead to improved supplier relationships with strategic partners."
