MADRID (BRAIN) — Chris Tarlton has joined Rotor Bike Components as general marketing manager, overseeing development of the brand's image worldwide.
He comes to Rotor from Spanish digital marketing agency SrBurns, where he was head of strategy and innovations. Tarlton previously was head of marketing for Trek Spain for eight years, managing the Trek, Gary Fisher and Bontrager brands.
In his new role at Rotor, Tarlton will lead the evolution of the brand image, coordinate new product launches and increase the visibility of Rotor in media worldwide, with a particular focus on digital.
"Chris will bring his wealth of skills and experience to bear on the growth we have planned for Rotor during the next few years," said Rotor CEO José Manuel Banqueri. "Chris arrives at a key time to help plan Rotor's future success through marketing strategies designed to drive the brand deeper into the international marketplace."
