OGDEN, Utah (BRAIN) — Chad Moore, the current marketing director for Mavic in North America, will relocate to Mavic's headquarters in Annecy, France, in June to take on the role of global brand manager.
Moore, currently based in Colorado, will also lead global sports marketing efforts for the brand.
"As we settle into 2015 we will continue with our strategic decision to strengthen our long-term focus and commitment in the U.S." said François-Xavier Blanc, Mavic's global brand director. "Having Chad in France to collaborate on key concepts will help us further understand the needs of the U.S. market and drive future concepts."
Moore said, "Earlier in my career I dreamt of an opportunity like this. ... I'm deeply passionate about Mavic and feel very fortunate to be playing a key role in the future of a brand that has shaped my life both professionally and personally."
Mavic is also now seeking a North American brand manager to lead its marketing efforts.
