WILTON, Conn. (BRAIN) — Cannondale is closing its longtime headquarters building here and consolidating its U.S. sales and operations in Santa Cruz, California. Santa Cruz is already home to fellow Pon.Bike-owned brands Santa Cruz and Cervelo.
Cannondale's global headquarters will move from Connecticut to Woudenberg, Netherlands, which currently is Cannondale's European headquarters. Cannondale's global research and development and engineering functions will continue to be based in Freiburg, Germany.
The move was announced to Cannondale employees and dealers Wednesday morning. The closure will be final in mid-2027, with some workers staying with the company until the end of next year.
For dealers, the move means they will have a single point of contact for the Santa Cruz, Cervélo, and Cannondale bike brands as Cannondale will add outside sales reps who will cover the three brands.
"The aim is to make it easier for retailers to work with Cannondale and access more of the Pon.Bike portfolio. Each brand will retain its own identity, models and relationship with riders," the company said in a media statement.
The move will occur over the next six months as the brand closes its Wilton office.
Cannondale filed a notice with the Connecticut Department of Labor on Wednesday, notifying the department of the closure.
"The entire office will be closed and almost all employees there will be impacted," reads a letter to the department signed by Maggie Lansdale, global vice president of People for Cycling Sports Group, Cannondale's business unit within Pon. "The first separations are expected to occur on December 21, 2026, and separations are expected to continue in phases through December 31, 2027. The closure and separations will be permanent," the letter continues.
The letter includes a list of 143 workers who may be affected by the closure, including their titles, current work location and anticipated separation date. The dates range from December this year to the end of 2027. The list includes workers who work remotely, including some who are not based in Connecticut. The workers include about 14 account managers, all listed as remote workers, whose final day will be Feb. 28, 2027.
History
Cannondale was founded in Wilton in 1971, taking its name from a train station in the town. The company later moved its headquarter to nearby Bethel, and later moved back to Wilton in 2013. Pon acquired Cannondale as part of its acquisition of Dorel Sports in 2022. The company last announced a workforce reduction in 2022.
