IRVINE, Calif. (BRAIN) — Shimano is now selling its wheels consumer-direct on its e-commerce site, which also offers shoes, sunglasses and pedals direct to consumers. The wheels were added June 17.
A company representative told BRAIN the wheels are being offered “to elevate the exposure of wheels in all our sales channels.” The site also sells brake rotors direct to consumers.
A minimum advertised price policy is in place for the wheels and other products and the representative said consumers can choose to work with a local dealer or Shimano directly on any warranty or service needs. U.S. orders, customer service and warranty are being fulfilled from Shimano’s facility in Irvine.
The ride.shimano.com consumer-direct site has been operational since December 2020. According to the website, Shimano offers consumer-direct sales of some products in the Netherlands, Sweden, Japan, Australia and Canada and U.S., but wheels are only available directly in the U.S. and Canada.
