MADISON, Wis. (BRAIN) — Pacific Cycle had another round of layoffs last month, with former employees relaying the news on their LinkedIn accounts and one telling BRAIN that tariffs and marketplace changes were the reason.
BRAIN has attempted to contact Pacific Cycle in the past few days for comment but has not heard back.
In 2022, Pacific Cycle reduced its North American workforce by less than 10%, with the company blaming challenging economic conditions in the retail mass-market segment.
Pacific Cycle has been a division of Pon.Bike since 2021, when Pon Holdings purchased Dorel Sports from Dorel Industries for $810 million. Pacific brands include Schwinn, Mongoose and Roadmaster.
