NEVERS, France (BRAIN) — LOOK Cycle has acquired Pembree, a British brand that makes gravity pedals and accessories.
LOOK said the acquisition allows it to expand its footprint in Enduro and Downhill. Products developed under the Pembree brand will join LOOK's Gravity family of pedals, which includes its Trail Roc and Trail Roc+ models. It said additional gravity-specific accessories are in development.
Phil Law, the founder of Pembree, said: "I'm excited to join LOOK Cycle, the gold standard in pedals. This acquisition opens up fantastic opportunities for Pembree by tapping into LOOK's recognized expertise in product design, manufacturing, and distribution. I'm also looking forward to bringing my experience in the gravity space to the team, helping drive our growth in this segment."
Federico Musi, the CEO of LOOK Cycle, said: "This acquisition strengthens LOOK's commitment to pedals, expanding our gravity offering with additional pedal options and new accessories. Pembree brand will help us target new markets and expand our customer base."
