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TrainingPeaks acquires virtual riding platform indieVelo

Published October 29, 2024

LOUISVILLE, Colo. (BRAIN) — TrainingPeaks, an app for coaches and athletes, is moving into virtual cycling with the acquisition of indieVelo. TrainingPeaks is rebranding indieVelo as TrainingPeaks Virtual.

The company said athletes will have free access to a beta version of TrainingPeaks Virtual through next March. 

"The introduction of this solution into the TrainingPeaks ecosystem reinforces the brand's commitment to providing endurance coaches with the most complete and integrated suite of tools that allow their athletes to train on their terms — indoor or outdoor, year-round," the company said.

After March TrainingPeaks Virtual will become part of TrainingPeaks Premium.

"We want to ensure that coaches have a seamless onboarding experience for their athletes into the world of training," said TrainingPeaks President Lee Gerakos. "There's a lot of friction today that creates barriers and challenges for our coaches, and this acquisition helps introduce athletes to that world more easily."

IndieVelo was founded by Dr. George Gilbert, who is remaining with the company. Gilbert has focused on creating tools to authenticate virtual racing on platforms including Zwift.

"The core values of trust and authentic achievement are something that both indieVelo and TrainingPeaks share, and as TrainingPeaks Virtual, we are doubling down on that focus in the future," said Gilbert. "This acquisition brings both the investment and the expertise needed to take it to the next level — creating a fully integrated, seamless training and racing platform, both indoors and out."

 

Topics associated with this article: Mergers, Acquisitions & Investments