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Belgium e-bike brand Cowboy starts mobile service for its riders

Published February 7, 2024

BRUSSELS (BRAIN) — Belgium e-bike brand Cowboy has started an at-home mobile service to support its European riders.

On-Demand services include maintenance, bike set-up, flat repair, and rear rack and child seat installation. All appointments are booked through Cowboy's mobile app. On-Demand services start at 69 euros ($74).

"As part of our strategic focus this year, across the business we are prioritizing post-sales support," Cowboy co-founder and chief technical officer Tanguy Goretti told BRAIN. "Our goal is to simplify the process of getting started and maintaining their bikes so that our customers can seamlessly integrate cycling into their lives. By offering On-Demand services, we aim to elevate the overall brand experience, reinforcing our commitment to accessibility, customer satisfaction, and ensuring that owning a Cowboy e-bike is a thoroughly enjoyable and stress-free journey."

Coverage will include all of Germany, Belgium, Netherlands, and Luxembourg. Some coverage also will be available in France, United Kingdom, Sweden, Denmark, and Italy. A Cowboy spokesperson said the brand is focused on establishing On-Demand in Europe before expanding to other countries, including the U.S.

Cowboy also is working with more than 175 local bike shops in Europe with a goal of 1,000 by the end of the year. It announced plans to start working with IBDs last May. It has customers in more than 2,500 cities and towns in Europe and the U.S. Two years ago, the brand announced an $80 million Series C financing round.

Topics associated with this article: Electric bike

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